Glacé
It's not flea control for dog and cats. It's protection for furry children. And what better way to tout a product's benefits than by letting the praises be sung by its best customers?
Everything from broadcast to consumer and trade print, in-clinic collateral, direct mail, online, radio and sales-to-clinic detailers. Went viral.
Results: created a category; exceeded goals year-on-year by double digits for over a decade; and, c'mon, you know the lyrics yourself, right?
AWARDED
Numerous Local, Regional and National Awards
Multiple Ad Age and Adweek "Best Of"
FEATURED
"America's Most-Loved Commercials" Television Special
television
television
television
earned media
Everything from broadcast to consumer and trade print, in-clinic collateral, direct mail, online, radio and sales-to-clinic detailers. Went viral.
Results: created a category; exceeded goals year-on-year by double digits for over a decade; and, c'mon, you know the lyrics yourself, right?
AWARDED
Numerous Local, Regional and National Awards
Multiple Ad Age and Adweek "Best Of"
FEATURED
"America's Most-Loved Commercials" Television Special
television
"Classroom" from arloonline on Vimeo.
television
"Camp" from arloonline on Vimeo.
television
"Showoff" from arloonline on Vimeo.
earned media
"Champ Goes Viral" from arloonline on Vimeo.