This chocolatier and craftsman has captured the attention of casual chocolate lovers and connoisseurs alike, including celebrities like Oprah. How? In part, with a brand identity as elegant and unexpected as his product offering. By focusing on the artistry already present in his confections this brand incorporated "the art of chocolate" across the identity system, in-store, web and ecommerce, and advertising.

AWARDED
Local, Regional (Best of Show) and National Gold ADDYs
AIGA Awards (including Special Recognition)

FEATURED
Communication Arts Exhibit



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Not surprisingly, the brand also has strong ties to the local arts community. This outdoor “installation” of chocolate artistry in the heart of Kansas City’s arts district during a monthly gallery crawl promoted the grand opening and drove foot traffic to the new home location. Twelve individual chocolates were turned into framed art and mounted on walls, with an adjacent title card—as if hung in a gallery. The store tripled its normal sales volume and had to stay open two hours later than normal to accommodate all of the additional customers.




This microsite encouraged users to compose their own Valentine's Day messages of love (or choose a pre-written template) using "chocolate" letters, then send to a significant other and/or post to Facebook or Twitter. In less than three weeks, this resulted in well over 20,000 unique users and almost $10,000 in sales directly attributed to the effort.