Glacé
In helping to move this brand forward into the 100-calorie category, there was a huge opportunity. Other reduced-calorie snacks tasted like a dry, flat version of the "real" thing. These tasted like a mini version of real cake. The word was spread through an engaging microsite that lets the user create her own experience and share the results. And we helped celebrate a 90-year anniversary with the most successful new product launch in the company's history.
AWARDED
Local (Best of Show, Best of Category), Regional (Best of Category) and National ADDYs
David Ogilvy Insight Award
FEATURED
Ads of the World
microsite
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AWARDED
Local (Best of Show, Best of Category), Regional (Best of Category) and National ADDYs
David Ogilvy Insight Award
FEATURED
Ads of the World
microsite
"100 Calorie Crooner" from arloonline on Vimeo.